Imagine you’re a search engine spider and you're crawling through another webpage: your first stop is the website’s logo, then the menu and if it’s a behemoth of a website then there's going to be a pretty big menu to trawl through, then if you’re unlucky you’ll have a carousel of images - and you’ve still not reached the most important unique information yet!
Friday, 11 May 2012
Thursday, 26 April 2012
AdWords 'PPC' Extensions
AdWords ‘PPC’ Extensions
Next time you’re analysing your AdWords PPC campaign, take a look at the AdWord Extensions.
These Extensions include:
You may be a little daunted at first in implementing them on your PPC campaigns, but from the research I’ve been carrying out and seeing the results of this research it’s definitely something you should be looking at using.
Next time you’re analysing your AdWords PPC campaign, take a look at the AdWord Extensions.
These Extensions include:
- Location Extensions
- Call Extensions
- Sitelinks Extensions
- Product Extensions
- Social Extensions
You may be a little daunted at first in implementing them on your PPC campaigns, but from the research I’ve been carrying out and seeing the results of this research it’s definitely something you should be looking at using.
Tuesday, 13 March 2012
Crawl Errors in Foreign Language - Webmaster Tools
Interesting view in Google Webmaster Tools this morning, 'crawl errors' are reading in different languages, first German:
Followed with French:
Followed with French:
Wednesday, 4 January 2012
PriceGong & Google Chrome
PriceGong in Google Chrome is this fair?
You've selected a website to purchase a product, in this case a DVD, then at the bottom right of your screen a pop-up appears offering the same product, probably cheaper, from Amazon, The Hut, Computer-Active Direct, Spend It, &c - this is PriceGong, an add on from Google Chrome:
You've selected a website to purchase a product, in this case a DVD, then at the bottom right of your screen a pop-up appears offering the same product, probably cheaper, from Amazon, The Hut, Computer-Active Direct, Spend It, &c - this is PriceGong, an add on from Google Chrome:
Friday, 23 December 2011
Contact Us – Website ‘Call to Action’
When you visit an ecommerce website the 'call to action' that guides you to make your purchase is pretty simple, it's usually a lovely big button that says 'BUY':
So why, when you visit an information based website, or for example, an accommodation website this 'call to action' button is missing?
Thursday, 13 October 2011
Category for Google Keyword Tool
From apparel to the most unique category, that's what Google's Keyword Tool now offers:
How beneficial is this for the SEO and PPC aficionado, well it basically cuts out a lot of the mix up and the huge list of irrelevant kewords that the tool used to generate.
And just in case you never noticed before, and weren't adding 'sneakers' to your USA PPC for the UK word 'trainers' or were simply mixing up USA & UK keywords, now the tool also clearly depicts location.
Good work Google
How beneficial is this for the SEO and PPC aficionado, well it basically cuts out a lot of the mix up and the huge list of irrelevant kewords that the tool used to generate.
And just in case you never noticed before, and weren't adding 'sneakers' to your USA PPC for the UK word 'trainers' or were simply mixing up USA & UK keywords, now the tool also clearly depicts location.
Good work Google
Monday, 26 September 2011
Facebook Business Profile Visible to Public
There are probably 2 reasons why your Facebook business page is not visible to the public; even though your using the correct business profile URL, e.g.
http://www.facebook.com/pages/My-business/123456789...
And it's frustrating, because you click on the link and get the log-in page:
But it is easily fixed.
http://www.facebook.com/pages/My-business/123456789...
And it's frustrating, because you click on the link and get the log-in page:
But it is easily fixed.
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