Category for Google Keyword Tool

From apparel to the most unique category, that's what Google's Keyword Tool now offers:









How beneficial is this for the SEO and PPC aficionado, well it basically cuts out a lot of the mix up and the huge list of irrelevant kewords that the tool used to generate.

And just in case you never noticed before, and weren't adding 'sneakers' to your USA PPC for the UK word 'trainers' or were simply mixing up USA & UK keywords, now the tool also clearly depicts location.

Good work Google

Keywords - What are They?

What is Keyword Research
Keyword research is the process you use to find the keywords and key-phrases that are relevant to your website and will enable it to rank well in the search engines. Meaning, these keywords or key-phrases are the ones that your potential customers will use to type into the search engines to find products and services that you supply.

Why is Keyword Research so Important

Irrelevant to whether you’re a large company with a huge website or a small company with a niche website, without targeting the correct keywords and key-phrases you won’t get any visitors, or at least you won’t get many! This isn’t only relevant to natural ‘organic’ search; it’s also relevant to paid ‘PPC’ marketing. So if you’re not using carefully crafted keywords and key-phrases in you’re: Titles, Meta attributes headings and body – you’re likely to be short of visitors from the search engines.

Website Consultancy: ensuring your website operates at its optimum with website management, usability assessment, optimisation and paid advertising.

Total Visits via 'How Many' Keywords

The regular metric for monitoring a website's indexability progress on the web is:

site:www.yourwebsite.com

This tells you how many pages of your website Google has indexed, which is a pretty useful figure, because if your site has 500 pages and Google has only indexed 10 - well, you know you need to do something.

But that is what the figure is; it's more of a check on your site's on-line status than how well your site is performing.

So how can we tell how well a site is performing - naturally before sales figures and the like, this is performance via pure web metrics?

Well, by knowing how many different keywords are used to access your site through 'search', is a clear indicator of how accessible your site is to the search engines, meaning, how good the semantics within your content is to a search engine spider. If your content is rich, that is, it makes sense and isn't only jam packed full of keywords, it will be easily indexed and everything written will have a chance of being accessible to a potential customer when carrying out a search in their chosen search engine.

So how's it measured?

Easy.

Google Analytics makes it so.

When in Analytics go to: 'Traffic Sources', then drill down through 'Search Engines', then 'Google' (Bing and Yahoo! are still miles behind and hardly worth monitoring), the metric for 'keywords' is the default, see Below:


















Then it's crystal clear; columns with the keywords listed in order of usage (you naturally get an overall figure at the top & bottom of the page), with the usage for each individual keyword in the first column, then the usual Analytic metrics.

By monitoring this data on a monthly basis you are going to be offering your clients a much more worthwhile piece of data than the site index could ever achieve, and if it increases incrementally month on month, then you're going in the right direction and your clients should be pleased.

Then all you have to do is encourage these new found visitors to purchase, sign-up or whatever your website's goal is...