AdWords 'PPC' Extensions

AdWords ‘PPC’ Extensions

Next time you’re analysing your AdWords PPC campaign, take a look at the AdWord Extensions.

These Extensions include:

• Location Extensions
• Call Extensions
• Sitelinks Extensions
• Product Extensions
• Social Extensions

You may be a little daunted at first in implementing them on your PPC campaigns, but from the research I’ve been carrying out and seeing the results of this research it’s definitely something you should be looking at using.

Category for Google Keyword Tool

From apparel to the most unique category, that's what Google's Keyword Tool now offers:









How beneficial is this for the SEO and PPC aficionado, well it basically cuts out a lot of the mix up and the huge list of irrelevant kewords that the tool used to generate.

And just in case you never noticed before, and weren't adding 'sneakers' to your USA PPC for the UK word 'trainers' or were simply mixing up USA & UK keywords, now the tool also clearly depicts location.

Good work Google

I Can't Create Similar AdWords Reports

I signed into AdWords to use the create similar reports for my clients PPC campaigns, now these usually take a couple of minutes to generate - not last week, thanks to more tinkering from Google.

I'm not against change, and I know that anything on the web will be continually updated, but hey, Google have my email and they're happy enough to send me other useful AdWords stuff, so why couldn't they have forewarned me of this change?

Instead, my campaign and account level reports took-up unnecessary time as I trawled the web and read nonsensical forums, before I was totally clear on where to create similar reports. Only they won't be similar, because now, every month, it seems I'm going to have to reproduce them from scratch.

Yes the AdWords link to this page:

Where Can I Find My Reports

Does help, but it's the inconvenience of changing something that worked really well, for something you've got to dig through AdWords for each month to generate.

But on a better note for Google - have you seen the new Bing Webmaster Tools.

It's not that Google can do no wrong, it's the stupidity of their competition that let's them do almost what they want, which is awful for us users because they can make annoying changes to AdWords reports and the like and we basically have to tow -the-line because there is no better alternative.

Confused.com Account goes to the Search Works

Confused.com has appointed The Search Works to handle all its pay-per-click requirements. They won the account after a competitive battle involving five unnamed agencies.

Confused.com is an on on-line site that specialises in insurance, money and utilities comparisons and since their launch in 2002 they have generated more than one million quotes per month. Their off-line media, planning and buying requirements worth £20m are also apparently being reviewed.

Tom Bennet, Marketing Director at Confused.com, said: "When it came to choosing an agency, not only did we require a specialist to handle our search strategy, we were also looking for an extension of our in-house marketing team that would push our campaigns to the next level."

So who did miss out?

Article Source:
Chris Crawford is MD of BD Recruitment, a specialist recruiter for the internet jobs sector, with a flurry of graphic design jobs and IT recruitment.