Imagine you’re a search engine spider and you're crawling through another webpage: your first stop is the website’s logo, then the menu and if it’s a behemoth of a website then there's going to be a pretty big menu to trawl through, then if you’re unlucky you’ll have a carousel of images - and you’ve still not reached the most important unique information yet!
Showing posts with label website seo. Show all posts
Showing posts with label website seo. Show all posts
Friday, 11 May 2012
Friday, 15 April 2011
Website Usability and its Importance
You've got you're SEO (search engine optimisation) organised for your website, but your now finding your bounce-rate has increased and you're still not getting any extra customers or sales?
You see SEO is exactly what it says it is: it is work carried out to improve the ranking of your site in the search engines: Google, Bing, Yahoo!, Ask, &c.
To ensure you can convert your surge of new visitors into customers you now have to ensure you're website's usability is user friendly, website usability covers a plethora of metrics including:
• Is the website easy to navigate: i.e. can visitors find what they want easily?
• Does it use a layout that follows website protocol: i.e. logo top left corner, search box top right, navigation left-hand-side?
• If there's a check out is it fluid: i.e. has it got the minimum amount of steps and are they clearly displayed?
Website usability is just as important as SEO, it just doesn't seem to be quite so fashionable, yet it could be the making or breaking of your website.
From Website Consultancy: ensuring your website's usability works hand in hand with your website's optimisation to improve all around performance.
You see SEO is exactly what it says it is: it is work carried out to improve the ranking of your site in the search engines: Google, Bing, Yahoo!, Ask, &c.
To ensure you can convert your surge of new visitors into customers you now have to ensure you're website's usability is user friendly, website usability covers a plethora of metrics including:
• Is the website easy to navigate: i.e. can visitors find what they want easily?
• Does it use a layout that follows website protocol: i.e. logo top left corner, search box top right, navigation left-hand-side?
• If there's a check out is it fluid: i.e. has it got the minimum amount of steps and are they clearly displayed?
Website usability is just as important as SEO, it just doesn't seem to be quite so fashionable, yet it could be the making or breaking of your website.
From Website Consultancy: ensuring your website's usability works hand in hand with your website's optimisation to improve all around performance.
Friday, 25 March 2011
Keywords - What are They?
What is Keyword Research
Keyword research is the process you use to find the keywords and key-phrases that are relevant to your website and will enable it to rank well in the search engines. Meaning, these keywords or key-phrases are the ones that your potential customers will use to type into the search engines to find products and services that you supply.
Why is Keyword Research so Important
Irrelevant to whether you’re a large company with a huge website or a small company with a niche website, without targeting the correct keywords and key-phrases you won’t get any visitors, or at least you won’t get many! This isn’t only relevant to natural ‘organic’ search; it’s also relevant to paid ‘PPC’ marketing. So if you’re not using carefully crafted keywords and key-phrases in you’re: Titles, Meta attributes headings and body – you’re likely to be short of visitors from the search engines.
Website Consultancy: ensuring your website operates at its optimum with website management, usability assessment, optimisation and paid advertising.
Keyword research is the process you use to find the keywords and key-phrases that are relevant to your website and will enable it to rank well in the search engines. Meaning, these keywords or key-phrases are the ones that your potential customers will use to type into the search engines to find products and services that you supply.
Why is Keyword Research so Important
Irrelevant to whether you’re a large company with a huge website or a small company with a niche website, without targeting the correct keywords and key-phrases you won’t get any visitors, or at least you won’t get many! This isn’t only relevant to natural ‘organic’ search; it’s also relevant to paid ‘PPC’ marketing. So if you’re not using carefully crafted keywords and key-phrases in you’re: Titles, Meta attributes headings and body – you’re likely to be short of visitors from the search engines.
Website Consultancy: ensuring your website operates at its optimum with website management, usability assessment, optimisation and paid advertising.
Wednesday, 27 December 2006
Why Companies don’t like SEO
Your job is Search Engine Optimising, the company who employs you want you to search engine optimise their Website; what could be easier then - no I don’t mean the optimising, no that is always a long drawn out task - I wouldn’t say a difficult task, in fact it’s not difficult at all for those with a logical common sense approach.
But that’s not it is it, and all of us who work in SEO & search engine marketing will have come a cross this, no, what the company really want you to do is by almost any means possible get their Website to the number one spot in Google - as if this is similar task to building a house - eventually it will happen.
The same old scenario happens over and over again, we start with a new company and initially they want to play by the rules, in fact they’re adamant in playing by the rules; that is of course until they start to hear you talking about months, rather than weeks before their newly designed and re-launched Website will even start to grace Google’s pages.
What as a search engine optimiser / search engine marketer can we do!
Firstly we try as simple as possible to assure the CEO / MD that their Website is progressing amazingly - but then of course they sit in front of their computer, punch in their most generic trading term and hey presto they’re still not in the top hundred of Google’s pages.
Next they start noticing other Websites (this always catches me on the hop!) that are in the top ten and start asking why / how did they get there, and why can’t we copy what they’re doing. You explain that these are Website not quite playing by the rules and probably won’t be in the same position in a month or two’s time. At first this appeases them, until the next Board meeting - when that generic term still hasn’t waltzed its way into Google’s pages.
Then it comes - “stop thinking and just get me in to the top ten.” How can you answer that one? The thinking they allude to is of course your legitimate ideas at improving their Website.
Basically patience is not a virtue within most businesses wishing to make a success with their Website - especially when the CEO / MD believe in the short period you’ve been with them, they now know more than you about search engine optimising and the plethora of Web analytics.
For me these attempts at tricking the search engines (and internet users) means I will need to be constantly moving on to employment pastures new, because believe it or not I quite agree with Google I believe the Internet should be an honest useful tool.
When I make a search now I seem to spend as much time scrutinizing the results URL’s as I do their titles before I bravely click through. Well what does that tell me - basically companies don’t like SEO.
But that’s not it is it, and all of us who work in SEO & search engine marketing will have come a cross this, no, what the company really want you to do is by almost any means possible get their Website to the number one spot in Google - as if this is similar task to building a house - eventually it will happen.
The same old scenario happens over and over again, we start with a new company and initially they want to play by the rules, in fact they’re adamant in playing by the rules; that is of course until they start to hear you talking about months, rather than weeks before their newly designed and re-launched Website will even start to grace Google’s pages.
What as a search engine optimiser / search engine marketer can we do!
Firstly we try as simple as possible to assure the CEO / MD that their Website is progressing amazingly - but then of course they sit in front of their computer, punch in their most generic trading term and hey presto they’re still not in the top hundred of Google’s pages.
Next they start noticing other Websites (this always catches me on the hop!) that are in the top ten and start asking why / how did they get there, and why can’t we copy what they’re doing. You explain that these are Website not quite playing by the rules and probably won’t be in the same position in a month or two’s time. At first this appeases them, until the next Board meeting - when that generic term still hasn’t waltzed its way into Google’s pages.
Then it comes - “stop thinking and just get me in to the top ten.” How can you answer that one? The thinking they allude to is of course your legitimate ideas at improving their Website.
Basically patience is not a virtue within most businesses wishing to make a success with their Website - especially when the CEO / MD believe in the short period you’ve been with them, they now know more than you about search engine optimising and the plethora of Web analytics.
For me these attempts at tricking the search engines (and internet users) means I will need to be constantly moving on to employment pastures new, because believe it or not I quite agree with Google I believe the Internet should be an honest useful tool.
When I make a search now I seem to spend as much time scrutinizing the results URL’s as I do their titles before I bravely click through. Well what does that tell me - basically companies don’t like SEO.
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