Category for Google Keyword Tool

From apparel to the most unique category, that's what Google's Keyword Tool now offers:









How beneficial is this for the SEO and PPC aficionado, well it basically cuts out a lot of the mix up and the huge list of irrelevant kewords that the tool used to generate.

And just in case you never noticed before, and weren't adding 'sneakers' to your USA PPC for the UK word 'trainers' or were simply mixing up USA & UK keywords, now the tool also clearly depicts location.

Good work Google

Keywords - What are They?

What is Keyword Research
Keyword research is the process you use to find the keywords and key-phrases that are relevant to your website and will enable it to rank well in the search engines. Meaning, these keywords or key-phrases are the ones that your potential customers will use to type into the search engines to find products and services that you supply.

Why is Keyword Research so Important

Irrelevant to whether you’re a large company with a huge website or a small company with a niche website, without targeting the correct keywords and key-phrases you won’t get any visitors, or at least you won’t get many! This isn’t only relevant to natural ‘organic’ search; it’s also relevant to paid ‘PPC’ marketing. So if you’re not using carefully crafted keywords and key-phrases in you’re: Titles, Meta attributes headings and body – you’re likely to be short of visitors from the search engines.

Website Consultancy: ensuring your website operates at its optimum with website management, usability assessment, optimisation and paid advertising.