Thursday 15 April 2010

Top Search Queries - Google Webmaster

The new look 'top search queries' in Google's Webmaster Tools seems fresh off the press and it's a treat.

It not only gives you the previous information of how many times your site generated impressions and clicks in Google SERPs, it also gives you a good dissection of these details.

Before when you thought, well my site has generated 6,600 impressions (please see above), you'd have believed at least a few of these would have generated a click - but no. For some keywords it's pretty painful, but for others an impressive 44% (also see above).

That's naturally not all, you now get to see where a particular keyword is ranking in SERPs, and this is the surprising bit, because in the previous layout you got the information that someone had clicked through to your site and you wondered how, because you weren't on the 1st page of Google; now you find out that people do actually find you on the 3rd page of Google and click through to your site.

The graph is also a boon, even if I originally thought I'd mistakenly logged in to Analytics.

The countries option and date option will help when you want to test any campaigns or try out some new keywords on the site. Once more the job of SEO is becoming more transparent, nothing to hide behind; that is of course of you show your clients the report!