Redirect PDF With '%20' Using .htaccess

I'm so glad I sorted the re-directing of PDF files with '%20' in them and using the .htaccess file.

It seems a common occurrence that when PDF files are created the file name uses spaces, just like you'd save a word document on your computer, but the difference being a word document very seldom gets used as a document on a website, whereas a PDF does.

DIV Order Optimisation

Imagine you’re a search engine spider and you're crawling through another webpage: your first stop is the website’s logo, then the menu and if it’s a behemoth of a website then there's going to be a pretty big menu to trawl through, then if you’re unlucky you’ll have a carousel of images - and you’ve still not reached the most important unique information yet!

AdWords 'PPC' Extensions

AdWords ‘PPC’ Extensions

Next time you’re analysing your AdWords PPC campaign, take a look at the AdWord Extensions.

These Extensions include:

• Location Extensions
• Call Extensions
• Sitelinks Extensions
• Product Extensions
• Social Extensions

You may be a little daunted at first in implementing them on your PPC campaigns, but from the research I’ve been carrying out and seeing the results of this research it’s definitely something you should be looking at using.

Crawl Errors in Foreign Language - Webmaster Tools

Interesting view in Google Webmaster Tools this morning, 'crawl errors' are reading in different languages, first German:

Followed with French:

PriceGong & Google Chrome

PriceGong in Google Chrome is this fair?

You've selected a website to purchase a product, in this case a DVD, then at the bottom right of your screen a pop-up appears offering the same product, probably cheaper, from Amazon, The Hut, Computer-Active Direct, Spend It, &c - this is PriceGong, an add on from Google Chrome:

Contact Us – Website ‘Call to Action’

When you visit an ecommerce website the 'call to action' that guides you to make your purchase is pretty simple, it's usually a lovely big button that says 'BUY':

So why, when you visit an information based website, or for example, an accommodation website this 'call to action' button is missing?

Category for Google Keyword Tool

From apparel to the most unique category, that's what Google's Keyword Tool now offers:









How beneficial is this for the SEO and PPC aficionado, well it basically cuts out a lot of the mix up and the huge list of irrelevant kewords that the tool used to generate.

And just in case you never noticed before, and weren't adding 'sneakers' to your USA PPC for the UK word 'trainers' or were simply mixing up USA & UK keywords, now the tool also clearly depicts location.

Good work Google