What is Keyword Research
Keyword research is the process you use to find the keywords and key-phrases that are relevant to your website and will enable it to rank well in the search engines. Meaning, these keywords or key-phrases are the ones that your potential customers will use to type into the search engines to find products and services that you supply.
Why is Keyword Research so Important
Irrelevant to whether you’re a large company with a huge website or a small company with a niche website, without targeting the correct keywords and key-phrases you won’t get any visitors, or at least you won’t get many! This isn’t only relevant to natural ‘organic’ search; it’s also relevant to paid ‘PPC’ marketing. So if you’re not using carefully crafted keywords and key-phrases in you’re: Titles, Meta attributes headings and body – you’re likely to be short of visitors from the search engines.
Website Consultancy: ensuring your website operates at its optimum with website management, usability assessment, optimisation and paid advertising.
Showing posts with label optimization. Show all posts
Showing posts with label optimization. Show all posts
Friday, 25 March 2011
Friday, 8 December 2006
Latent Semantic Indexing
This is a strange one; there has been a lot of talk lately in Search Engine Optimisation (SEO) circles regarding Latent Semantic Indexing (LSI). This is nothing new, there is always something new to talk about. But what I’m concerned about is the almost contradictory elements involved in the whole process. A very brief summing up of LSI - it is a technique of analysing the occurrence of terms in a document – in my field of work the document means the page of a Website.
Ok that seems quite simple, and in this indexing of terms (language-semantics) we find out that the terms or words are broken down to their basic (lowest denominator word) element; so for instance the word ‘edited’ or ‘editor’ would be broken down to the word ‘edit’. This is where it becomes a little tricky because as we know the words ‘edited’ and ‘editor’ mean quite different things to us (one is the final accomplishment of the other).
So how are we meant to integrate this form of semantics into our ‘content’ within our Website; many SEO agencies will inform you that across each page of your Website you should vary your keywords: i.e. flower, flowers, flowering, flowery (I didn’t know if that one would spell right), but I ask why? If the search engines are busily breaking down our words to their basic elements what is the point of spending heinous hours studying the art of the verbose.
Ok that seems quite simple, and in this indexing of terms (language-semantics) we find out that the terms or words are broken down to their basic (lowest denominator word) element; so for instance the word ‘edited’ or ‘editor’ would be broken down to the word ‘edit’. This is where it becomes a little tricky because as we know the words ‘edited’ and ‘editor’ mean quite different things to us (one is the final accomplishment of the other).
So how are we meant to integrate this form of semantics into our ‘content’ within our Website; many SEO agencies will inform you that across each page of your Website you should vary your keywords: i.e. flower, flowers, flowering, flowery (I didn’t know if that one would spell right), but I ask why? If the search engines are busily breaking down our words to their basic elements what is the point of spending heinous hours studying the art of the verbose.
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