What is Keyword Research
Keyword research is the process you use to find the keywords and key-phrases that are relevant to your website and will enable it to rank well in the search engines. Meaning, these keywords or key-phrases are the ones that your potential customers will use to type into the search engines to find products and services that you supply.
Why is Keyword Research so Important
Irrelevant to whether you’re a large company with a huge website or a small company with a niche website, without targeting the correct keywords and key-phrases you won’t get any visitors, or at least you won’t get many! This isn’t only relevant to natural ‘organic’ search; it’s also relevant to paid ‘PPC’ marketing. So if you’re not using carefully crafted keywords and key-phrases in you’re: Titles, Meta attributes headings and body – you’re likely to be short of visitors from the search engines.
Website Consultancy: ensuring your website operates at its optimum with website management, usability assessment, optimisation and paid advertising.
Showing posts with label website search engine optimisation. Show all posts
Showing posts with label website search engine optimisation. Show all posts
Friday, 25 March 2011
Tuesday, 22 June 2010
Total Visits via 'How Many' Keywords
The regular metric for monitoring a website's indexability progress on the web is:
site:www.yourwebsite.com
This tells you how many pages of your website Google has indexed, which is a pretty useful figure, because if your site has 500 pages and Google has only indexed 10 - well, you know you need to do something.
But that is what the figure is; it's more of a check on your site's on-line status than how well your site is performing.
So how can we tell how well a site is performing - naturally before sales figures and the like, this is performance via pure web metrics?
Well, by knowing how many different keywords are used to access your site through 'search', is a clear indicator of how accessible your site is to the search engines, meaning, how good the semantics within your content is to a search engine spider. If your content is rich, that is, it makes sense and isn't only jam packed full of keywords, it will be easily indexed and everything written will have a chance of being accessible to a potential customer when carrying out a search in their chosen search engine.
So how's it measured?
Easy.
Google Analytics makes it so.
When in Analytics go to: 'Traffic Sources', then drill down through 'Search Engines', then 'Google' (Bing and Yahoo! are still miles behind and hardly worth monitoring), the metric for 'keywords' is the default, see Below:
Then it's crystal clear; columns with the keywords listed in order of usage (you naturally get an overall figure at the top & bottom of the page), with the usage for each individual keyword in the first column, then the usual Analytic metrics.
By monitoring this data on a monthly basis you are going to be offering your clients a much more worthwhile piece of data than the site index could ever achieve, and if it increases incrementally month on month, then you're going in the right direction and your clients should be pleased.
Then all you have to do is encourage these new found visitors to purchase, sign-up or whatever your website's goal is...
site:www.yourwebsite.com
This tells you how many pages of your website Google has indexed, which is a pretty useful figure, because if your site has 500 pages and Google has only indexed 10 - well, you know you need to do something.
But that is what the figure is; it's more of a check on your site's on-line status than how well your site is performing.
So how can we tell how well a site is performing - naturally before sales figures and the like, this is performance via pure web metrics?
Well, by knowing how many different keywords are used to access your site through 'search', is a clear indicator of how accessible your site is to the search engines, meaning, how good the semantics within your content is to a search engine spider. If your content is rich, that is, it makes sense and isn't only jam packed full of keywords, it will be easily indexed and everything written will have a chance of being accessible to a potential customer when carrying out a search in their chosen search engine.
So how's it measured?
Easy.
Google Analytics makes it so.
When in Analytics go to: 'Traffic Sources', then drill down through 'Search Engines', then 'Google' (Bing and Yahoo! are still miles behind and hardly worth monitoring), the metric for 'keywords' is the default, see Below:
Then it's crystal clear; columns with the keywords listed in order of usage (you naturally get an overall figure at the top & bottom of the page), with the usage for each individual keyword in the first column, then the usual Analytic metrics.
By monitoring this data on a monthly basis you are going to be offering your clients a much more worthwhile piece of data than the site index could ever achieve, and if it increases incrementally month on month, then you're going in the right direction and your clients should be pleased.
Then all you have to do is encourage these new found visitors to purchase, sign-up or whatever your website's goal is...
Wednesday, 27 December 2006
Why Companies don’t like SEO
Your job is Search Engine Optimising, the company who employs you want you to search engine optimise their Website; what could be easier then - no I don’t mean the optimising, no that is always a long drawn out task - I wouldn’t say a difficult task, in fact it’s not difficult at all for those with a logical common sense approach.
But that’s not it is it, and all of us who work in SEO & search engine marketing will have come a cross this, no, what the company really want you to do is by almost any means possible get their Website to the number one spot in Google - as if this is similar task to building a house - eventually it will happen.
The same old scenario happens over and over again, we start with a new company and initially they want to play by the rules, in fact they’re adamant in playing by the rules; that is of course until they start to hear you talking about months, rather than weeks before their newly designed and re-launched Website will even start to grace Google’s pages.
What as a search engine optimiser / search engine marketer can we do!
Firstly we try as simple as possible to assure the CEO / MD that their Website is progressing amazingly - but then of course they sit in front of their computer, punch in their most generic trading term and hey presto they’re still not in the top hundred of Google’s pages.
Next they start noticing other Websites (this always catches me on the hop!) that are in the top ten and start asking why / how did they get there, and why can’t we copy what they’re doing. You explain that these are Website not quite playing by the rules and probably won’t be in the same position in a month or two’s time. At first this appeases them, until the next Board meeting - when that generic term still hasn’t waltzed its way into Google’s pages.
Then it comes - “stop thinking and just get me in to the top ten.” How can you answer that one? The thinking they allude to is of course your legitimate ideas at improving their Website.
Basically patience is not a virtue within most businesses wishing to make a success with their Website - especially when the CEO / MD believe in the short period you’ve been with them, they now know more than you about search engine optimising and the plethora of Web analytics.
For me these attempts at tricking the search engines (and internet users) means I will need to be constantly moving on to employment pastures new, because believe it or not I quite agree with Google I believe the Internet should be an honest useful tool.
When I make a search now I seem to spend as much time scrutinizing the results URL’s as I do their titles before I bravely click through. Well what does that tell me - basically companies don’t like SEO.
But that’s not it is it, and all of us who work in SEO & search engine marketing will have come a cross this, no, what the company really want you to do is by almost any means possible get their Website to the number one spot in Google - as if this is similar task to building a house - eventually it will happen.
The same old scenario happens over and over again, we start with a new company and initially they want to play by the rules, in fact they’re adamant in playing by the rules; that is of course until they start to hear you talking about months, rather than weeks before their newly designed and re-launched Website will even start to grace Google’s pages.
What as a search engine optimiser / search engine marketer can we do!
Firstly we try as simple as possible to assure the CEO / MD that their Website is progressing amazingly - but then of course they sit in front of their computer, punch in their most generic trading term and hey presto they’re still not in the top hundred of Google’s pages.
Next they start noticing other Websites (this always catches me on the hop!) that are in the top ten and start asking why / how did they get there, and why can’t we copy what they’re doing. You explain that these are Website not quite playing by the rules and probably won’t be in the same position in a month or two’s time. At first this appeases them, until the next Board meeting - when that generic term still hasn’t waltzed its way into Google’s pages.
Then it comes - “stop thinking and just get me in to the top ten.” How can you answer that one? The thinking they allude to is of course your legitimate ideas at improving their Website.
Basically patience is not a virtue within most businesses wishing to make a success with their Website - especially when the CEO / MD believe in the short period you’ve been with them, they now know more than you about search engine optimising and the plethora of Web analytics.
For me these attempts at tricking the search engines (and internet users) means I will need to be constantly moving on to employment pastures new, because believe it or not I quite agree with Google I believe the Internet should be an honest useful tool.
When I make a search now I seem to spend as much time scrutinizing the results URL’s as I do their titles before I bravely click through. Well what does that tell me - basically companies don’t like SEO.
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