You've got you're SEO (search engine optimisation) organised for your website, but your now finding your bounce-rate has increased and you're still not getting any extra customers or sales?
You see SEO is exactly what it says it is: it is work carried out to improve the ranking of your site in the search engines: Google, Bing, Yahoo!, Ask, &c.
To ensure you can convert your surge of new visitors into customers you now have to ensure you're website's usability is user friendly, website usability covers a plethora of metrics including:
• Is the website easy to navigate: i.e. can visitors find what they want easily?
• Does it use a layout that follows website protocol: i.e. logo top left corner, search box top right, navigation left-hand-side?
• If there's a check out is it fluid: i.e. has it got the minimum amount of steps and are they clearly displayed?
Website usability is just as important as SEO, it just doesn't seem to be quite so fashionable, yet it could be the making or breaking of your website.
From Website Consultancy: ensuring your website's usability works hand in hand with your website's optimisation to improve all around performance.