Confused.com has appointed The Search Works to handle all its pay-per-click requirements. They won the account after a competitive battle involving five unnamed agencies.
Confused.com is an on on-line site that specialises in insurance, money and utilities comparisons and since their launch in 2002 they have generated more than one million quotes per month. Their off-line media, planning and buying requirements worth £20m are also apparently being reviewed.
Tom Bennet, Marketing Director at Confused.com, said: "When it came to choosing an agency, not only did we require a specialist to handle our search strategy, we were also looking for an extension of our in-house marketing team that would push our campaigns to the next level."
So who did miss out?
Chris Crawford is MD of BD Recruitment, a specialist recruiter for the internet jobs sector, with a flurry of graphic design jobs and IT recruitment.