Olympic Games Design Causes Controversy

Oh boy oh boy, we Brits do it again, please read on...

Creative designers from around the country were left with shattered hopes yesterday. After months of hard work preparing creative designs for the 2012 Olympics, they were given the news that designs studios are to be selected at random to work on the London Games.

In February, the Olympic Delivery Authority advertised for design and print services via CompeteFor. Agencies were asked to submit its portfolio, which could only consist of three images and to fill out a questionnaire. The response was apparently overwhelming with the adjudicators having to make a short list. Design agency Sparks came out with a score of 94% but were told that they were unsuccessful due to the majority scoring 100%. The adjudicators have now decided that the short list will be made up of suppliers chosen randomly from the highest scoring applications.

It seems that designers' suitability for working on one of the most high-profile projects in UK history rests more on sheer luck than on creative ability.

Sparks' Michael Gough said, "It’s the most expedient way to get a shortlist, but this is the first time it’s been a random selection. It’s an absurd process for selecting suppliers."

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Chris Crawford is MD of BD Recruitment, a specialist recruiter for the internet recruitment sector, with a plethora of creative design jobs and seo jobs.